PTA Fund Infographic

This pro bono project required the redesign of a flyer requesting community donations for Brooklyn’s P.S. 31 Parent Teacher Association fund. A visual language of icons graphically communicates to a diverse multi-language urban school district and also lightens cognitive load.

Original flyer

Client: PS 31 Parent Teacher Association, Brooklyn, NY

My Role: Pro bono infographic design

Brief: Clean up the text layout.

Challenge: While initially asked to clean up the text layout, I thought the information could be made easier to grasp.

Solution: I eliminated as much text as possible since my audience consisted of busy parents and potential community donors with little time to wade through a donation request. I also wanted to make the information visual for a diverse urban school district where English is often a second language. A simple hub diagram with icons illustrated how school programs are directly funded by donations.

Result: PTA officers reported that the flyer made the goals of PTA funding crystal clear to parents and community donors, enabling them to reach their funding goal.

Programs: Illustrator