Client: Twilio Segment Customer Data Platform

My role: Concept and design

Brief: Create engaging, shareable images that illustrate abstract technical articles for an audience of engineers and developers.

Challenge: Understand the topics covered and find ways to portray them visually through playful metaphor as well as incorporating established brand imagery.

Solution: I collaborated with executive VPs, developers, and content managers to derive insight into the featured topics and depict them using the current corporate graphic style.

Result: Tracking statistics showed blog viewership increased up to 20% during the course of a quarter.

Programs: Figma