Presentation Slide Library
For Google’s creative think tank The ZOO, this Keynote slide library featured a shared visual language of typography, images, charts, and existing assets. Designed to be used in conjunction with the core template system, these 60+ slides allowed for ease of customization as well as drag-and-drop compatibility between presentations.
Client: The ZOO team, Google’s creative think tank
My role: Solely in charge of composition, writing, graphic design, and information design
The Brief: Design a slide library for Google’s ZOO team to use in digital campaign pitches to top brands.
The Challenge: Create a visual language of typography, images, diagrams, and existing assets. Design slides for easy customization and create usage instructions.
The Solution: I inventoried ZOO presentation archives and interviewed stakeholders to determine key pitch slides. All slides were based on the original template system I created to allow for easy drag-and-drop compatibility between presentations. Text and media placeholders made slides consistent and easily editable. User feedback allowed for further refinement, and instructions were placed directly within the slide library.
The Result: The library of over 60 Keynote slides contained ready-to-use layouts for statistics, concepts, strategic frameworks, timelines, quotes, photos, charts, section dividers, and more. Presentation creation efficiency increased as team members used the slide library for graphically sophisticated and time-saving results.
Programs: Adobe Illustrator, Photoshop, Keynote